FCM UK's General Manager finalist in 2018 IBM iX everywoman in Travel Awards

Celebrating the most exceptional talent in the travel industry
Travel News 15 Oct 2018

The finalists of the IBM iX everywoman in Travel Awards have been announced today - including FCM's General Manager, Joanna Greenfield, who's up for the Executive Leader award.

From young apprentices starting their career journey, to well-established entrepreneurs inspiring other ambitious individuals to join the industry, the 29 finalists of the IBM iX everywoman Travel Awards are the role models whose success stories will encourage the next generation of travel stars.

For over 20 years, both everywoman and IBM iX have remained dedicated to the diversity agenda of advancing female talent. This year, they have joined forces by introducing IBM iX as a Title Partner to celebrate the travel industry’s brightest individuals excelling at all stages of their career. The awards programme will support their mission to showcase the range of opportunities in this ever-evolving sector.

This year’s finalists were hand-selected by the industry’s most discerning leaders including Chris Browne OBE, COO at easyJet; Jackie Wybrow, Senior Director, People Operations, TripAdvisor; and Jo Rzymowska, Vice President & Managing Director at Celebrity Cruises.

With new categories introduced for 2018, the awards will celebrate a wider range of talent including the Male Agents of Change advancing the progress of women, and the International Inspirations who are role models for women around the world – from Stockholm, to Brussels, to New Delhi.

New for 2018, the Executive Leader awarded will be given to a woman making a significant direct financial contribution to the commercial success of the business. The nominees are:

  • Joanna Greenfield, General Manager FCM Travel UK and Ireland, Flight Centre, from New Malden
  • Suzanne Horner, Chief Executive Officer, Gray Dawes Group, from Colchester
  • Kirsten Hughes, Managing Director, Travel Counsellors, from Urmston
  • Julia Kemp, Director of International Sales & Partnerships, Avis Budget Group, from Bracknell

Karen Gill MBE, Co-Founder of everywoman, said: “This year, we are revealing a wider range of talent in the travel industry than ever before - from the men dedicated to creating a gender-balanced workplace, to the women making a difference outside the UK. With the invaluable support of IBM iX, everywoman is now going to greater lengths to ensure a future-proof pipeline of talent in the sector. We look forward to celebrating all winners and finalists in November, who will go on to be the long-term role models and ambassadors the industry needs.”

The travel industry plays a huge role in the UK economy, contributing over £130 billion to its growth. However, in light of Brexit and growing uncertainty over what this will mean for freedom of movement, many of the EU workers who make up 24% of the UK’s travel workforce, are choosing to relocate.

With a smaller pool of talent to recruit from, attracting a gender-balanced workforce with a range of skills, along with engaging and retaining the very best, has never been more crucial to future proofing the travel sector in the UK. This is why the 2018 IBM iX everywoman in Travel Awards programme is so important.

Daniel Pearce, Managing Director, TTG Media, said: "TTG Media has worked hard to champion diversity in travel in recent years, and to help all travel professionals achieve their potential and goals. As such, we are delighted to be working with everywoman on its everywoman in Travel Awards again in 2018 and have been excited to see the initiative capture the attention of the industry. We look forward to helping to raise the profile of this year’s worthy winners, so that they might inspire and encourage other women both inside and outside the travel industry."

Debbie Vavangas, UKI Lead of Digital Strategy and iX for IBM added: "Over the past two decades, developments in technology have played a fundamental role in the growth of the travel industry. Life is all about experiences and digital technology has changed the customer experience and the way in which we connect. Companies need to get smarter and adapt continuously as consumer expectations rise. In light of this, we need to recognise the outstanding achievements of those who work within this ever-changing industry. We wish everyone the best of luck.”

The winners will be announced at a ceremony held at East Wintergarden, located between the iconic towers of Canary Wharf in London on Wednesday 14 November 2018.